Cartelis
Presentation
Founded in 2014, Cartelis is a consulting firm specializing in data and CRM. We help companies improve their marketing ROI and customer experience through better data utilization. Our expertise extends from SMEs to large corporations, with recognized experience with the FT120/Next40.
Our Areas of Expertise: Data Strategy, Technical Architecture (CRM, CDP, DWH), Data Project Management, Data-Driven Marketing.
Our Approach: Creating customer value, internal tools for tailored references, continuous development of our consultants, culture of excellence.
Our Commitment: Knowledge sharing through a dedicated blog on data-driven marketing.
Our Team: About twenty experienced consultants and data engineers, some of whom are certified BPI IA Boosters.
In short, Cartelis combines sharp data & CRM expertise, a pragmatic client value-focused approach, and a strong commitment to knowledge sharing.
Favorite quote
Two heads are better than one.
Expertise
- CRM Architecture
- Project Management for complex migrations (Customer Data Platform, CRM, PIM)
- Data Systems
- Data Analysis and Valuation
- Data Governance and Compliance
Portfolio of Missions/Projects
- CRM Overhaul for a School Group (Igensia): Cartelis supported this group in defining its business vision, selecting a new CRM, and overseeing deployment for 120 users, ensuring coordination with other projects (PIM, BI).
- Deployment of a Customer Data Platform for a Cosmetics Brand (Oh My Cream!): Cartelis defined the data strategy, designed the technical architecture, and led the deployment of a CDP to support the brand's loyalty program.
- Implementation of a Performance Management System for a Jewelry Brand (Les Georgettes): Cartelis configured a CDP (Splio) and a BI tool (Power BI) to allow the brand to track the performance of its stores, defining key indicators and producing reports.
- Optimization of Relationship Marketing for an E-commerce Automotive Player (Mister Auto): Cartelis assisted this client in implementing segmentations and a relationship marketing action plan, analyzing the contact database, mapping the customer journey, and establishing RFM segmentation.
- Definition of a Data Roadmap for a High-Growth Clothing Brand (CABAÏA): Cartelis conducted a diagnosis and outlined the data roadmap for this brand, evaluating the scalability of use cases, prioritizing actions, and formulating recommendations for data governance.
Use of Boldo
- Application Mapping and Flows
- Mapping of Projects and Teams
- Workshops for Integrating New Application Components